Proposal 1
The advertisement uses a simple design with a large image and minimal text, focusing on establishing Safilo’s brand image as a company with a long history of excellence in eyewear manufacturing, showing that as a timeline.
Every image could have a different Tagline.
Taglines
90 Years of Excellence, Shaping the Future of Eyewear
90 Years of Excellence, Without Ever Losing Sight of What Matters Most
90 Years of Excellence, A Legacy of Innovation and Style
The rest of the options of Proposal 1
Proposal 2
The advertisement celebrates Safilo’s 90th anniversary by highlighting their enduring commitment to excellence and their ability to “shape the future of eyewear.”
The advertisement utilize the concept of the eye test poster and uses a simple yet impactful design to celebrate Safilo›s 90th anniversary. It emphasizes the brand›s long history of excellence while also showcasing their focus on shaping the future of eyewear design. The lack of specific eyewear imagery keeps the focus on Safilo›s brand identity and core message.
Proposal 3
The advertisement celebrates Safilo’s 90th anniversary by showcasing the company’s rich history of innovation and excellence in eyewear.
90 YEARS OF EXCELLENCE prominently placed at the top emphasizes Safilo’s longstanding commitment to quality.
The timeline visually represents Safilo’s 90-year journey, with each year highlighted from 1934 to 2024. Key milestones throughout Safilo’s history are depicted alongside corresponding years.
The phrase “Crafted with Precision. Designed for You” situated at the bottom reinforces the brand’s focus on meticulous craftsmanship and catering to customer needs.
Proposal 4
This design effectively celebrates Safilo’s 90th anniversary by putting the spotlight on the impressive range of brands they own, highlighting their strength in offering diverse eyewear choices to a broad audience. However, unlike the previous description, the focus isn’t on specific events.
Instead, the timeline is adorned with logos of various brands Safilo owns or licenses, strategically placed throughout the years.
Proposal 5
The idea behind the advertisement is to celebrate Safilo’s 90th anniversary of excellence in eyewear. Blending Past and Future.
The black and white photo evokes a sense of heritage and tradition.
The text “90 YEARS OF EXCELLENCE” and “WITHOUT EVER LOSING SIGHT OF WHAT MATTERS MOST” emphasizes Safilo’s long history of producing high-quality glasses.
The words “LOADING…” and “NEW ERA” suggest that Safilo is innovating and looking towards the future.
Overall, the advertisement is a simple but effective way to communicate Safilo’s long history of excellence and their commitment to the future.
